Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion

Warner Bros. India has rolled out a visually striking OOH (Out of Home) campaign in Mumbai to promote the much-awaited film Joker: Folie à Deux, starring Joaquin Phoenix and Lady Gaga. Executed by Posterscope India, the centrepiece of the campaign is a massive hand-painted mural of the Joker, perfectly capturing the character’s unsettling allure and setting the stage for the film’s release. 

The 65-second promotional video shared online by Warner Bros. India highlights this intricate wall painting, located in a bustling area of Mumbai. The mural, a vivid portrayal of the Joker’s iconic look, adds an artistic dimension to the city’s landscape while igniting excitement for the upcoming sequel. By blending street art with high-impact advertising, the campaign creates a unique cultural moment that resonates with both movie enthusiasts and everyday passersby. 

With its gritty design and prominent location, the mural commands attention, showcasing Joker: Folie à Deux in a powerful way. As Joaquin Phoenix reprises his role as the Joker and Lady Gaga joins the cast, the campaign captures the essence of the film, building anticipation ahead of its release. This bold creative approach aligns perfectly with the Joker’s chaotic and rebellious spirit, ensuring that the film remains top of mind among audiences in Mumbai. 

Warner Bros. India’s collaboration with Posterscope India brings cinema to the streets, merging the worlds of art and film to promote what is sure to be a cultural phenomenon.