Creative Concepts
Ajio X ASOS’s moving van campaign
Moving vans were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to scan for an experience
Ajio and ASOS launched an innovative Out-of-Home (OOH) campaign featuring a moving van, captivating audiences on the streets with vibrant displays of their latest fashion collections. The van, equipped with high-definition LED screens, travelled through urban areas, showcasing eye-catching fashion visuals that brought the streets to life.
What made this campaign even more engaging was the integration of a QR code displayed on the body. Passersby were invited to scan the code, which led them directly to an immersive video featuring highlights from the Ajio X ASOS collection. The video gave viewers an exclusive look at the collaboration, with a seamless transition from outdoor spectacle to online shopping experience.
This blend of mobile OOH advertising and digital engagement created a memorable and interactive brand experience. Ajio X ASOS successfully merged technology with fashion, demonstrating how innovative campaigns can bridge the gap between offline and online consumer journeys, maximising both visibility and engagement.
AUGUST 2025
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