The engaging crossfire between Kedarswamy Ravangave, Head of Marketing, Kotak Mahindra Bank, and Santosh Padhi (or Paddy), Founder and Chief Creative Officer of Into Creative, on...
Each billboard features a split design centered around a specific product offered by Zepto.
At the 19th edition OOH Advertising Convention, Devang Sampat, Managing Director of Cinepolis India, delivered an insightful session on how cinema is a high-impact advertising medium....
The two OOH industry leaders were felicitated for their significant, decades-long journey with Indian OOH.
Sean Cheyney, Head of Retail Media of Vistar Media, stressed why more screens don’t mean more success and why retail media must start with a clear...
Astha Vaibhavi from BBDO India and Sankalp Grover from DDB Mudra Group have been declared winners at the Young Outdoorian Creative Contest 2025, who have won...
Madison OOH and Coral Media jointly bagged the prestigious Campaign of the Year Award for the innovative ‘Nature Shapes Britannia’ campaign at the 19th edition of...
Day 2 of Out Of Home Advertising Conference (2025) had a new highlight- the release of the Airport Media Report presented by OAC and powered by...
Daewon Kim, CEO of PODO Media, explored South Korea’s fast-growing DOOH market at OAC 2025 in an insightful session on Day 1 of the OOH Advertising...
The 19th edition of Indian Out of Home Advertising industry’s most sought-after event, the OOH Advertising Convention (OAC), was inaugurated today at the Westin, Powai, Mumbai...
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...