Raheel Amjad, Managing Director of JCDecaux India, made a compelling case for the convergence of data and relationships to shape the future of the OOH industry...
The promotion comes as Hassnain completes 11 years with the Dentsu-owned OOH specialist, marking a significant milestone in his creative leadership journey.
Brizel Kizzy Pinto and Mehar Arunika from Roll Dot Agency won the Young Outdoorian Creative Contest 2026 for their campaign ‘PauseBoards’, earning an all-expenses-paid trip to...
Madison OOH won the maximum number of metals with 3 Gold, 8 Silver and 8 Bronze trophies, while WPP won the maximum number of Gold Trophies...
At OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland, and Partner, OOH Capital, shared how great cities and impactful out-of-home advertising...
During his keynote at OAC 2026, Prateek Sinha, Founder & Managing Partner of TheFifth.AI, explained how the OOH industry can use AI to make advertising more...
As OAC 2026 kicks off, Kedar Ravangave, AI & Business Transformation Leader, opened the convention by setting the context for this year's theme, ‘Do the X’.
The 20th edition of the Indian Out-of-Home (OOH) advertising industry's premier event, the OOH Advertising Convention (OAC), was inaugurated today at The Grand Hyatt, Goa, setting...
Anand will bring in marketer's perspective on building trust, leveraging technology and driving transparency in an increasingly data-driven advertising landscape.
Drawing from extensive experience across leading real estate brands, Rohit Sinha will contribute to the discussion on ‘Trust, Tech and Transparency: Time to revisit the 3...
The campaign is executed on Pune Metro
Created by Revolution360, the campaign transforms traditional billboard frames to mirror Pepsi Max’s redesigned bottle.
Featuring actor Ranbir Kapoor, the campaign combines landmark billboards and high-impact skywalk branding to reinforce Mana Projects' premium positioning across...
The campaign is executed by The Brand Sigma
The fintech company takes centre stage with a bold OOH campaign, transforming the 'invisible' world of digital payments into an...
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
Next in the ongoing M4G series of reverse bidding in OOH, Coral Media Co-Founder and CEO Lekshumanan Annamalai believes reverse...
The new and updated programme to include immersive experiences and augmented reality
Viral announced the move on LinkedIn after a five-year stint at Arvind SmartSpaces, where he led the company’s marketing and...
As digital continues to command a larger share of marketing budgets, industry leaders at OAC 2026 explored why OOH doesn't...
The moving roadshow transformed a truck into a live outdoor experience, bringing Tilara's polycarbonate sheet solutions directly to homeowners, architects,...
Shripad Ashtekar, Managing Director, Signpost India Ltd, in a candid fire-side chat anchored by Dr. Dwarika Uniyal, Pro VC and...
Speaking at OAC 2026, Neil Eddleston, Founder and Director of Runor Data Consulting, took a deep dive into the data-led paths of...
Prior to PepsiCo, Tanvi was with Pernod Ricard
At OAC 2026, Shekhar Narayanaswami, CEO, Times Innovative Media Ltd. and Chairman, IOAA, called on the industry to move beyond...
