Nokia rings in a smart campaign for Lumia 920

By Bhawana Anand - March 06, 2013

In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'

Nokia's smart campaign for Lumia 920

By Bhawana Anand - March 06, 2013

In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'

Drink but don't drive

By Bhawana Anand - March 05, 2013

In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.

Experiential Marketing- a new ingredient in OOH

By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.

Uninor s catchy Sabse Sasta campaign

By Bhawana Anand - March 04, 2013

Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target audience of the region.

Bridge of Life - An outdoor initiative to heal

By Bhawana Anand - February 16, 2013

Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.

OOH made for you!

By Bhawana Anand - February 10, 2013

Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.

'State' of art innovation

By Bhawana Anand - January 12, 2013

The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.

Free dive into a creative campaign

By Bhawana Anand - January 09, 2013

Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.

Woodland walks the green path

By Bhawana Anand - December 20, 2012

The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.

Blackberrys' sharp OOH campaign

By Bhawana Anand - December 13, 2012

Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of already diverted audience.