Honda taps rural audience with mobile service vans

By Bhawana Anand - September 02, 2014

The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas

Apollo Tyres enhances visibility at IGIA

By Bhawana Anand - August 27, 2014

A new 3D creative has been used, on a larger display area

ACT Fibernet goes outdoor to promote new brand identity & offerings

By Bhawana Anand - August 26, 2014

The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the company's high speed internet service

Pioneer Publicity inaugurates Pioneer House

By Bhawana Anand - August 20, 2014

The new corporate office houses all the departments of the company

Axis Bank rolls out outdoor campaign to promote its offerings

By Bhawana Anand - August 14, 2014

Milestone Brandcom executed the 21-day campaign in 34 cities

Dr. Fixit protects auto passengers from rain

By Bhawana Anand - August 13, 2014

MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'

Tanishq displays'solitaires' at Hyderabad International Airport

By Bhawana Anand - August 12, 2014

Laqshya Hyderabad Airport Media has executed the campaign

Midas Group bags outdoor rights for Aligarh city

By Bhawana Anand - August 06, 2014

The media owning firm will have rights on some 1 lakh sq. ft advertising space covering different zones of the city

TOTAL Lubricants brands 48 aerobridges at IGIA

By Bhawana Anand - August 05, 2014

TIMDAA executes the branding initiative, overcoming several challenges along the way

Soumitra Bhattacharya takes over as CEO, Platinum Communications

By Bhawana Anand - August 04, 2014

Bhattacharya is operating from the group's Mumbai office

MTS travels around Delhi with auto branding

By Bhawana Anand - July 29, 2014

As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets

Global Advertisers executes SBI outdoor campaign across 21 cities

By Bhawana Anand - July 24, 2014

The campaign has been deployed on various formats such as hoardings, bqs and unipoles

Vodafone goes outdoor to project 1+1 Scheme in a big way

By Bhawana Anand - July 23, 2014

The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media

Fastrack nets OOH eyeballs with innovative outdoor goalposts

By Bhawana Anand - July 16, 2014

Milestone Brandcom planned and executed the innovative campaign in three cities

Engagement is key to effective OOH advertising: Brand leaders

By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.