Bhawana Anand
Watch it to feel it with Rado
By Bhawana Anand - January 22, 2021
The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities
Data, technology & value for money: key factors for OOH in 2021
By Bhawana Anand - January 21, 2021
Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
By Bhawana Anand - January 18, 2021
Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
Leafberry creates landmark DOOH site in Ludhiana
By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
Digital + Outdoor top media combo for SME category, says report
By Bhawana Anand - January 12, 2021
A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs
Nagpur Metro media tenders receive mixed response from investors
By Bhawana Anand - January 12, 2021
While some media owners are opting for a wait & watch strategy; some are planning to invest in the media
Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding
By Bhawana Anand - January 11, 2021
Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd
By Bhawana Anand - January 11, 2021
The leading brand marketers speaks about the significance of the OOH medium
TN permits movie halls to operate with full capacity
By Bhawana Anand - January 06, 2021
Theatre operators are hopeful of getting permits for running in other states as well
Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!
By Bhawana Anand - January 04, 2021
Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention
OOH those exits & entries of 2020
By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata
By Bhawana Anand - December 30, 2020
The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation
Campaigns that kept the OOH sheen alive in 2020
By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
Indian OOH industry expects COVID19 vaccination to improve business prospects
By Bhawana Anand - December 24, 2020
In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times
'TG specific campaigns will change the way people look at OOH’ Introline
By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers