Brands require focused experiential marketing with strong proposition

By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Punjab media owners get surrender option under relief scheme

By Bhawana Anand - September 23, 2020

The state government has announced rebate for advertisement contracts considering several representations made by the media owners

I will always be a part of Outdoor Industry: Charanjeet Arora

By Bhawana Anand - September 22, 2020

The Co- CEO of Kinetic India put down his paper

McDonald’s welcomes foodies with ‘The Big Hug’

By Bhawana Anand - September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

MHOA supports Maharashtra civic body for new Covid-control-campaign

By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

Logistics cut out for SMEs

By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

Political parties to focus on OOH media for Bihar Assembly election

By Bhawana Anand - September 16, 2020

The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

By Bhawana Anand - September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

Ahmedabad Railways Division invites suggestions from media owners

By Bhawana Anand - September 10, 2020

The media owning firms want a complete waive off or the minimal percentage of license fee to be charged

IPL to boost demand for Bars & Restaurants media

By Bhawana Anand - September 07, 2020

Gautam Bhirani, MD of EyeTalk Media Ventures, believes that bars and restaurants re-opened with adaptation of digital technology will bring new business opportunities

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

Difficult execution but impactful outcome: PETA India

By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

Rail ministry relief gets mixed reactions from media owners

By Bhawana Anand - August 25, 2020

Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation

Ministry of Railways announces relief for NFR commercial and advertisement contracts`

By Bhawana Anand - August 24, 2020

The ministry has empowered zonal departments to further decide the revised license fee for post-lockdown period under terms and conditions of existing contracts

It is a good time to invest in new OOH media, says poll conducted by Media4Growth

By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations