Watch it to feel it with Rado

By Bhawana Anand - January 22, 2021

The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities

Data, technology & value for money: key factors for OOH in 2021

By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Leafberry creates landmark DOOH site in Ludhiana

By Bhawana Anand - January 13, 2021

The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation

Digital + Outdoor top media combo for SME category, says report

By Bhawana Anand - January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

Nagpur Metro media tenders receive mixed response from investors

By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd

By Bhawana Anand - January 11, 2021

The leading brand marketers speaks about the significance of the OOH medium

TN permits movie halls to operate with full capacity

By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!

By Bhawana Anand - January 04, 2021

Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention

OOH those exits & entries of 2020

By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

Campaigns that kept the OOH sheen alive in 2020

By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

Indian OOH industry expects COVID19 vaccination to improve business prospects

By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

'TG specific campaigns will change the way people look at OOH’ Introline

By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers