Data to become ‘Constant Influence’ by 2030: WPP Report

By Bhawana Anand - November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

Bhubaneswar MC reports INR 10 cr loss from outdoor media

By Bhawana Anand - November 13, 2020

The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited

LPFLEX Sign System India, bags contract Expansion of RGIA Hyderabad for Design, Supply, Fabrication & Installation of Wayfinding & Navigational Signages

By Bhawana Anand - November 13, 2020

The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport

Amazon creates stir with OOH innovation for Mirzapur 2 launch

By Bhawana Anand - November 11, 2020

Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show

Goel TMT expands railway media portfolio for mass visibility

By Bhawana Anand - November 06, 2020

The brand believes railway stations are the major touchpoint for creating mass visibility and enhanced branding

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

MCGM grants much awaited rebate package to Mumbai media owners

By Bhawana Anand - November 02, 2020

In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief

Rooftop media returns in Patna for Bihar Assembly Elections’ campaigning

By Bhawana Anand - October 26, 2020

Patna High Court has granted permission that the rooftop private sites available in Patna can be used for display purpose during election campaigning

‘DOOH is set to compete strongly with Digital & TV’

By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

‘Cookies are terrible, inefficient & old technique for audience data’

By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

‘Marry technology and creativity to drive DOOH growth’

By Bhawana Anand - October 15, 2020

Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

By Bhawana Anand - October 15, 2020

DOOH has a key place in auto brand media plans

‘Highlight the true potential of the medium’

By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

‘Programmatic is contributing to DOOH growth’

By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels