Thursday, July 29, 2021

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Bhawana Anand

Hyderabad airport recovers 66% of domestic traffic in January 2021
Hyderabad airport recovers 66% of domestic traffic in January 2021

By Bhawana Anand - March 08, 2021

With this tally, the Rajiv Gandhi International Airport in Hyderabad becomes the world's 3rd fastest-growing airport and the highest among the ‘Big 4’ post pandemic.

BJP all set to woo West Bengal with high tech OOH campaign
BJP all set to woo West Bengal with high tech OOH campaign

By Bhawana Anand - March 08, 2021

The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.

BMW 3 Gran Limousine makes a grand splash on OOH
BMW 3 Gran Limousine makes a grand splash on OOH

By Bhawana Anand - March 05, 2021

Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle

Ludhiana’s new DOOH landmark
Ludhiana’s new DOOH landmark

By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

Locad kicks off end-end DOOH solutions in Patna market
Locad kicks off end-end DOOH solutions in Patna market

By Bhawana Anand - March 03, 2021

Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services

I&B Ministry releases new guidelines for Outdoor Publicity
I&B Ministry releases new guidelines for Outdoor Publicity

By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

Prem Shankar Jha resumes role as Dy Commissioner of SDMC
Prem Shankar Jha resumes role as Dy Commissioner of SDMC

By Bhawana Anand - March 01, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

Cab advertising back on growth gear
Cab advertising back on growth gear

By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Hindware rides high on thoughtful OOH campaign
Hindware rides high on thoughtful OOH campaign

By Bhawana Anand - February 24, 2021

The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement

Catch ‘Drishyam 2’ now on paper cups!
Catch ‘Drishyam 2’ now on paper cups!

By Bhawana Anand - February 22, 2021

Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report
OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Bisleri partners with Alakh Advertising for a fizzy campaign
Bisleri partners with Alakh Advertising for a fizzy campaign

By Bhawana Anand - February 15, 2021

With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG

OOH to be back in growth mode, says dentsu global report
OOH to be back in growth mode, says dentsu global report

By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

Kerala High Court issues strict orders to remove unauthorized OOH media
Kerala High Court issues strict orders to remove unauthorized OOH media

By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

Manyavar signs pan India cinema branding deal with INOX
Manyavar signs pan India cinema branding deal with INOX

By Bhawana Anand - February 08, 2021

The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown

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