Campaigns
Catch ‘Drishyam 2’ now on paper cups!
Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick
George Kutty, the protagonist of the latest Malayalam rage ‘Drishyam 2’ showing on Amazon Prime, can now be seen on a new screen – paper cups! The OTT platform Amazon Prime Video has leveraged the innovative new medium of paper cup branding to promote the film starring superstar Mohanlal.
The OTT platform has used colour changing technology on paper cups, something hitherto restricted to ceramic cups. These cups are manufactred by Ginger Cup, Ginger Media Group. In this first ever kind of activity, the cups printed with ‘George Kutty is Back’ statement on black surface transforms into a new creative showcasing the protagonist of the flick along with streaming details. And once the hot beverage is taken out, the cup creative changes back to a normal one.
The ideation and execution of the campaign were all done by GingerCup, a part of Ginger Media Company. A day long activity was conducted across several cities in Kerala including Thrissur, Calicut, Cochin and Trivandrum, where the cups were distributed in tea and coffee joints.
Inorbit Malls announces “Bade Dilwali Diwali” campaign
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Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Devara movie’s bold campaign sails through mumbai waters and beyond
The campaign was executed by Khushi Advertising
Parle Agro launches Smoodh Lassi with an extensive 360-Degree OOH campaign
The campaign was executed by Platinum Outdoor
Zomato’s festive billboard campaign lights up Belagavi
This campaign was executed by The Local Talk
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Flipkart Minutes’ innovative billboard matches the beat of Navratri.
The hoarding was paired perfectly with the witty tagline: “Go in circles only for Navratri. Not for Navratri essentials.”
Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays
This collaboration is setting a new benchmark for performance, durability, and sustainability.
Devangi Outdoor Advertising installs two new gigantic digital billboards at Ghatkopar – Helium & Helios
Two 40x40 foot digital billboards are set to drive significant brand visibility at one of Mumbai's busiest transport hubs.
Lakme captivates Mumbai with anamorphic DOOH campaign for Rouge Bloom collection
This campaign was executed by Rapport India, the outdoor media arm of IPG Mediabrands India
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Industry NewsNexus Hyderabad Mall and Platinum Outdoor join forces for the first-ever food court naming partnership with Continental Coffee
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DDX AsiaRadiant Synage to showcase its turnkey digital signage solutions at DDX Asia 2025
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DDX AsiaXtreme Media to showcase cutting edge solutions at the second edition of DDX Asia
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CampaignsLurpak’s “Crush Expectations” campaign at Westfield: A 3D special build igniting imagination
