Bisleri partners with Alakh Advertising for a fizzy campaign
By Bhawana Anand - February 15, 2021
With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG
Mineral water brand Bisleri roped in Alakh Advertising to carry out a unique outdoor campaign for their fizzy fruit drinks Limonata, Spyci and Fonzo. The campaign kick-started on February 3, 2021 across 11 cities, with innovative visuals installed in Mumbai, Delhi and Bengaluru.
The campaign has strategically placed displays meant to garner audience attention. The brand’s focus was to create greater visibility and attract mass attention during prime working hours across arterial routes and residential areas. The formats included a range - from large format hoardings,unipoles and bus shelters to FOBs, gantries and pole kiosks.
Speaking to Media4Growth exclusively about the campaign, Anjana Ghosh, Marketing Director of Bisleri International Pvt. Ltd. said, “The main objective of this campaign is to position Bisleri’s fizzy fruit drinks as healthy options since they have real fruit juice concentrates. Limonata is a mixture of lime and mint that refreshes one instantly, while Spyci is a blend of bold Indian spices like clove, cinnamon and nutmeg with fizzy madness. The outdoor sites highlight the ingredients in each of the drinks via unique 3D visuals that are very attractive to look at.”
Speaking about the campaign, Geetika Gulati, Alakh Advertising added that understanding the brand requirement and their TG was key to all outdoor media placement. The idea was to only be seen by the target audiences, but also create a top-of-mind brand recall for Limonata, Spyci and Fonzo.