Prem Shankar Jha resumes role as Dy Commissioner of SDMC
By Bhawana Anand - March 01, 2021
His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city
Prem Shankar Jha was re-appointed as Deputy Commissionerfor South Delhi Municipal Corporation department last month. He will handle the advertising department once again, after having left the advertising department in 2019.
In an exclusive conversation with Media4Growth, Jha shares, “I am glad to handle the advertising department once again. My aim is to revive the revenue from outdoor display formatsand streamline them for the beautification in the city, which has been highly hit by the pandemic.”
In his prior stint, Jha was credited with the achievement of SDMC clocking annual advertising revenues of Rs 407 crore in a matter of three years. He was taken on board as a consultant for the East Delhi Municipal Corporation and managed the outdoor advertising department of North Delhi Municipal Corporation.