Sunday, September 27, 2020

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1189 News Found

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

'COMPASS & Beacon deployed together will be path-breaking’
'COMPASS & Beacon deployed together will be path-breaking’

In Viewpoints By Bhawana Anand - September 21, 2020

Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

In Research By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station
Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station

In OOH News By M4G Bureau - September 10, 2020

As a part of contract, Embassy Group will be entitled to utilize 1,000 sq feet of wall space in the station premises for branding and advertising activities

Orienta Cine Advertising installs largest LED screen inside Mumbai mall
Orienta Cine Advertising installs largest LED screen inside Mumbai mall

In Digital OOH By M4G Bureau - September 01, 2020

The Infinite screen offers an innovate advertising solution to brands for mall branding

MSRDC provides rebate for outdoor advertising contracts till January 2021
MSRDC provides rebate for outdoor advertising contracts till January 2021

In OOH News By M4G Bureau - August 28, 2020

The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid

Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

In OOH News By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

Ronak Advertising onboards Edge1 Outdoor Advertising Software
Ronak Advertising onboards Edge1 Outdoor Advertising Software

In OOH News By M4G Bureau - August 19, 2020

The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances

OOH projected to grow at 30%-100% in H2: Pitch Madison Report
OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

Brands ‘cautiously optimistic’ over sales prospect in coming festival months
Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

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