Saturday, October 01, 2022

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Results For "Advertising"

1512 News Found

Lufthansa campaign takes off on a new note
Lufthansa campaign takes off on a new note

In Campaigns By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

OnePlus projects India’s first immersive 4DX commercial in cinemas
OnePlus projects India’s first immersive 4DX commercial in cinemas

In OOH News By M4G Bureau - September 23, 2022

OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media
Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

In OOH News By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

As Britain bids farewell to the Queen
As Britain bids farewell to the Queen

In OOH News By M4G Bureau - September 20, 2022

Advertising paused on the screens

The Advertising Club re-elects Partha Sinha as President
The Advertising Club re-elects Partha Sinha as President

In OOH News By M4G Bureau - September 14, 2022

Announces Managing Committee members at Annual General Meeting

How Square Yards went conversational with a wink
How Square Yards went conversational with a wink

In Campaigns By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

‘Recognise the power of patterns’
‘Recognise the power of patterns’

In Gallery By - September 13, 2022

Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.

Ogilvy appoints Devika Bulchandani Global CEO
Ogilvy appoints Devika Bulchandani Global CEO

In OOH News By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”

In Gallery By - September 08, 2022

Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”

‘It’s imperative to work toward reinventing oneself every year’
‘It’s imperative to work toward reinventing oneself every year’

In Gallery By - September 07, 2022

Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai

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