Lufthansa campaign takes off on a new note

In Campaigns By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

In Digital OOH By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.

OOH it’s Gabbar Singh vs the Bigg Boss!

In Campaigns By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

‘Welcome move, but alternatives will cost three times more’

In OOH News By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.

When love goes all epic on OOH

In Campaigns By M4G Bureau - September 27, 2022

Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.

Andhra Pradesh government declares plastic flex ban

In OOH News By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.

DOOH evolving to be an engagement medium

In Digital OOH By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Makings of a DOOHvolution

In Gallery By - September 22, 2022

Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022

adidas ‘made Originals’ leaves a strong OOH footprint

In Campaigns By M4G Bureau - September 22, 2022

The innovation a true standout

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”