Results For "OOH"
3323 News Found
CarDekho wows audiences with billboard innovations
In Campaigns By M4G Bureau - May 29, 2023
The stunning executions have been carried out by OOH major NS Publicity
Top honour for Xperia Group at Goafest’s Media Abby awards
In Digital OOH By M4G Bureau - May 29, 2023
The OOH experiential agency won Gold in Innovative Use of Cinema
Argentina-based W351 planning for business footprints in India
In OOH Solutions By Rajiv Raghunath - May 26, 2023
W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.
“We are our clients’ extended arm and we are a partner in their growth”
In Viewpoints By Aayush Mohanan - May 25, 2023
Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:
Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams
In Campaigns By M4G Bureau - May 23, 2023
As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats
Apparel brand Bombas returns to OOH in NYC with messages about homeless people
In Campaigns By M4G Bureau - May 23, 2023
The campaign runs on JCDecaux NYC network
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
In Digital OOH By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Media Owner or Agency?
In Viewpoints By Vasant Jante - May 19, 2023
The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.
Former IPG executive Mike Cooper joins DOmedia leadership team
In Digital OOH By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.