Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

A panel discussion on the theme ‘What will it take for OOH to deliver great campaign outcomes’ at the Gujarat Talks OOH conference held in Ahmedabad on April 23 saw was a vibrant exchange of ideas and insights into the world of outdoor advertising, moderated by Abhijit Sengupta, CEO of OAP Mediatech. The panel comprised senior corporate professionals: Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group. Each brought a unique perspective on the topic at hand, enriching the discussion with their wealth of experience and expertise. 

Throughout the discussion, Abhijit skilfully interwove a series of probing questions, keeping the panelists on their toes and encouraging dynamic dialogue. 

He turned to Sharvil Shridhar first, inquiring about the balance between audience reach and frequency building in campaigns. Shridhar's response highlighted the nuanced approach required.

Next, Sengupta directed his attention to Manan Choksi, probing into the specificity of his campaigns in Gujarat. Choksi elaborated on the localised nature of his advertising efforts, emphasising the need for targeted strategies within a limited radius.

From there, Sengupta pivoted to Shaileen Patel, delving into the expectations from both urban and semi-urban markets in outdoor advertising. Patel's insights shed light on the disparities between these markets and the strategic considerations necessary to navigate them effectively.

As the discussion unfolded, Abhijit seamlessly blended questions about ROI metrics with inquiries into the importance of creativity and innovation. The panelists, in turn, offered diverse perspectives, enriching the dialogue with their wealth of experience and expertise.

In the latter part of the session, Abhijit opened the floor to audience questions, sparking a lively exchange that further underscored the complexity and dynamism of the outdoor advertising landscape. Attendees queried the panelists on everything from campaign strategies to ROI expectations, enriching the conversation with their own insights and perspectives.

In the end, the panel discussion at Gujarat Talks OOH served as a testament to the power of collaboration and knowledge-sharing within the industry. Through thoughtful questioning and engaging dialogue, Abhijit and the panelists provided attendees with valuable insights and inspiration to navigate the ever-evolving world of outdoor advertising.