Lucknow Nagar Nigam reimposes Advertisement Tax

By Bhawana Anand - February 05, 2021

In 2017, the Corporation body had ordered the removal of outdoor sites in the perceived absence of Advertisement Tax and the consequent loss of revenues

Budget 2021-22 likely to boost rural economy

By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy

Tata Pravesh’s gigantic 3D installations strengthen brand positioning

By Bhawana Anand - February 03, 2021

The brand’s innovative 3D door installations are deployed at key visibility points in Kolkata, Delhi and Mumbai to position its new steel doors range

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

‘Budget must boost consumer sentiment, spends’

By Bhawana Anand - January 29, 2021

Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021

DMRC ridership grows, but Metro ad spends still low

By Bhawana Anand - January 27, 2021

The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020

Watch it to feel it with Rado

By Bhawana Anand - January 22, 2021

The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities

Data, technology & value for money: key factors for OOH in 2021

By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Leafberry creates landmark DOOH site in Ludhiana

By Bhawana Anand - January 13, 2021

The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation

Digital + Outdoor top media combo for SME category, says report

By Bhawana Anand - January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

Nagpur Metro media tenders receive mixed response from investors

By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd

By Bhawana Anand - January 11, 2021

The leading brand marketers speaks about the significance of the OOH medium

TN permits movie halls to operate with full capacity

By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well