Locad kicks off end-end DOOH solutions in Patna market
By Bhawana Anand - March 03, 2021
Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services
Locad, the IOT solution for Location Based Advertising & an OOH media company, has established its footprint in Patna market with a new deal locked to offer end-end technical solution and monetisation of digital screens. The company is enabling digital screens with content management system and digital programmatic offerings for brands looking for innovative advertising space. They are also offering services such as live monitoring, real time traffic analytics and audience segmentation.
The contract is for two screens of 6/3 feet, located near Gandhi Maidan Bus depot, one facing the depot and one facing towards the road. It caters to the high footfall ( approx. 1 million monthly) entry and exit points of Patna, giving significant touchpoint to advertisers.
“This aim is to standardise the rural media landscape and offer innovative advertising options to advertisers. The spread of digital assets will also open doors for all kinds of advertisers who are looking for economic advertising solutions. Moreover, there is good acceptance of digital OOH media post COVID19,” explains Rishabh Mehta, Founder & CEO, LOCAD
“Patna is an appropriate market to start our rural market initiative as it is evolving and already familiar with the digital media, placed at Patna railway station,” shares Rishabh.
The company has a strong line up of launches under the rural drive, which will be announced in the coming times, shares Gurjot Singh, GM, Locad.