Global Advertisers executes SBI outdoor campaign across 21 cities
By Bhawana Anand - July 24, 2014
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
State Bank of India has launched a pan-India outdoor campaign across 21 cities to promote awareness about the bank's Systematic Investment Plan (SIP) and to draw in more customers and investors. The OOH duties of the campaign were handled by Global Advertisers.
"We are driven by the philosophy of quality service and assured returns for our client. At Global we conceptualised the campaign keeping in mind the high visibility for the brand and the existing competition level. The campaign aims to help potential investors in SIP by guiding them about the market risks and benefits,â€ said Sanjeev Gupta, MD, Global Advertisers.
The campaign has been deployed on various formats such as hoardings, bqs and unipoles with same creative showcasing an animated character along with the copy.
Gupta added: "We are glad to meet the expectations from our client, being the top brand in banking sector, SBI showed deep faith in our approach. And, the impact of our campaign is out for everyone to look atâ€.