ACC Cement and LOMS have built a path-breaking innovation on a BQS to promote the brand. The innovation showcases the entire truck branded with ACC Cement. The innovation is seen at HP Petrol Pumps, Bailey Road, and the Boring Road crossing in Patna for a year. Additionally, nine different locations with different innovations have been made.
 
The basic concept was to promote the ACC Cement brand identity through innovation. The innovation is built with backlit cutout and programmed LED letter in a big way. This has been done for the first time by any cement brand in the states of Bihar & Jharkhand on OOH, and especially on back lit BQS.

A backlit cutout of truck size 25x8 (WXH) is loaded with the images ACC Cement Plus bags that are projected with LED letters that flash to attract the viewer. The truck image is made realistic enough with wheels, side lights and parking lights all of which together create the impression of the truck moving to deliver the cement bags. The innovation is based on GSB pattern and inside fitting of electrical (70 Tubes of 40W) to glow in the night. The ACC Cement Plus brand name is made up of white imported acrylic sheet and outline is fitted with white LED & running one letter at a time & so on through programmed circuit. .Both sides of BQS is 8'x4' one side displaying F2R & ACC Cement plus. The innovation manges to create enough buzz for the brand. .