Rishabh Builders launches OOH campaign across Raipur

Rishabh Builders has launched an extensive OOH campaign across premium locations in Raipur. Executed by SVA Media Consultancy, the campaign has been strategically designed to maximize brand recall and reach the project’s core target audience through a powerful media mix. 

The campaign focuses on premium outdoor assets placed at high-traffic and high-intent zones across the city, ensurin g strong visibility and frequency. Key locations include Vidhansabha Road, Marine Drive, Jail Road, Pandri Market, Shankar Nagar Flyover, and Atal Path Expressway, among others—connecting residential hubs, commercial zones, and arterial routes of Raipur. 

The integrated OOH campaign includes use of large format hoardings, DOOH (Digital Out of Home) Screens and Pole Kiosks 

This well-rounded media mix has been curated to deliver both mass reach and targeted engagement, effectively supporting the project’s launch communication and positioning it strongly within the competitive real estate landscape of Raipur. 

The campaign creatively highlights the project’s key proposition with a strong, simple, and aspirational messaging approach, ensuring instant recall for commuters and daily city traffic. 

Commenting on the campaign, Rishabh Parakh, Director – Operations, SVA Media Consultancy Pvt. Ltd., said: 

“We have been closely associated with Rishabh Builders for the past 7–8 years, regularly executing strategic campaigns for their projects. This time as well, the ideation and campaign line were developed jointly, based on a clear mutual understanding and the brief provided by the client. Our focus was to ensure premium placements aligned perfectly with the project’s target audience in Raipur.” 

He further added that the long-term association has helped both teams work seamlessly, delivering campaigns that balance creative clarity, strategic placement, and measurable visibility.