Campaigns
Blackberry runs BBM channel for Mumbai Indians’ fans
The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
Blackberry launched an on-ground BBM platform to connect with the large Mumbai Indians’ follower and fan base. The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
The program included various contests for’Mumbai Indians’ BBM channel followers. Eleven lucky winners would get to watch the IPL-7 Mumbai Indians team practice from the team’s dug out. The winners also received autographed bats, tee’s and matches tickets.
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CampaignsBlinkit turns India’s shopping data into year-end OOH humour
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Creative ConceptsSwiggy Scenes rolls out ‘Un-Coop Yourself’ activation ahead of New Year’s Eve
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PeopleRajat Verma joins Khimji Jewellers as CMO
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Creative ConceptsCars24 turns damaged cars into hard-hitting road safety billboards