Blackberry runs impactful activation programmes at New Delhi, Mumbai and Bengaluru airports to promote BlackBerry Passport
The brand engaged with the youth in multiple ways at the festival to showcase the smartphone's features
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.