Campaigns
Blackberry runs BBM channel for Mumbai Indians’ fans
The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
Blackberry launched an on-ground BBM platform to connect with the large Mumbai Indians’ follower and fan base. The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
The program included various contests for’Mumbai Indians’ BBM channel followers. Eleven lucky winners would get to watch the IPL-7 Mumbai Indians team practice from the team’s dug out. The winners also received autographed bats, tee’s and matches tickets.
-
Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report
-
CampaignsStella Artois answers a billboard invitation with one of its own
-
CampaignsNew Balance & Flipkart Unique give AC Runner an arrival worth stopping for
-
InsightsWhy the Future of OOH is about Screens + Moments