Bhawana Anand
Asus' illuminated campaign
By Bhawana Anand - January 15, 2014
Asus utilizes the OOH platform to talk about their detachable laptop cum tablet in association with Street Talk.
Baggit goes bold on OOH
By Bhawana Anand - January 13, 2014
The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.
Quikr builds a brand narrative on OOH
By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.
BBM's instant connect @ campuses
By Bhawana Anand - December 17, 2013
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
Vodafone rides high on LED displays for Pay Go
By Bhawana Anand - December 11, 2013
Bates CHI & Partners innovates with LED to capture the internet users.
It's an Emami mela out there!
By Bhawana Anand - December 10, 2013
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
Look it's flying and how!
By Bhawana Anand - December 10, 2013
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
HT's visibility drive for Leadership Summit
By Bhawana Anand - December 09, 2013
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
Medimix makes them go'Mirror, mirror"¦'
By Bhawana Anand - December 02, 2013
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.
Sahara Q Shop creates high decibel visibility
By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
'Just open up', says Tata Docomo and how!
By Bhawana Anand - November 30, 2013
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.
Sahara Q Shop creates high decibel visibility
By Bhawana Anand - November 28, 2013
Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.
Pan Vilas goes high on OOH
By Bhawana Anand - November 28, 2013
Pan masala brand Pan Villas executes a high recall campaign in North India
MINI salute with max visibility
By Bhawana Anand - November 25, 2013
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.
'Use new products and services to get innovative'
By Bhawana Anand - November 18, 2013
Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.
