Connect with us

Campaigns

Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign

Published

on

In building fresh excitement around the launch of Samsung’s new masterpiece S5, Laqshya Airport Media has executed an eye-catching campaign of the brand at the Rajiv Gandhi International Airport in Hyderabad.  To grab the attention of travelers at different junctures of their presence at the airport, Laqshya Airport Media has used both external and internal media units there. The campaign is spread over a one-month period.

In the approach area of the airport, Laqshya Airport Media has used two signature media units called Triple Sided Double Decker (TSDD), each with six faces and a total display area of 5,400 sq. feet. This is complemented with three Check-in Hall Spectaculars which are very large and dominant media units with 360 degree visibility. Each of three units measures 520 sq. ft, ensuring 100% visibility for the brand from every corner of the check-in hall.

The displays have been positioned in a manner that both inbound and departing domestic and international passengers get to see the campaign. Commenting on the campaign execution, Jude de Valliere, Senior Vice-President, Laqshya Airport Media, said: “We had recommended the complementing media strategy to Samsung where the passenger audience is exposed to the same creative twice – once outside the PTB (Passenger Terminal Building) via the external media units and then inside the PTB via internal media units. Research shows that complementing media units in this way enhances the noticeability of any campaign by nearly 70%! Through this unique branding, I am certain that Samsung will be able to connect with both domestic and international travellers.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.