Celebrate excellence, says Siddharth Anand, GM – Marcom, Havells India who joins OAA 2023 Jury

As the Outdoor Advertising Awards (OAA) 2023 contest nears the judging stage, the Jury will be gearing up to evaluate the submissions for the contest across all categories. Ahead of this key stage of the contest, Siddharth Anand Jha, General Manager – Marcom, Havells India, joins the distinguished OAA 2023 Jury.

Siddharth has over 21 years of marketing experience with stints in various industries such as real estate, consumer electronics, and coated steel products. He has lead marketing campaigns for major brands such as Samsung, Tata Steel, Century 21 India, among a host of international and domestic brands. 

Speaking about the Indian OOH market and the imperative of recognising excellence, Siddharth told Media4Growth: “The Indian OOH industry, though an age-old media domain that connects with audience and consumers across target groups, is seemingly still in its nascent stage as far as consumer connect, innovation and impact of advertising are concerned. It’s time though, that the interesting and innovative works are recognised for what they are worth and celebrated for the ripples that they create in this mass-media domain. OAA is an ideal platform for recognition of such works which can be put forth to a larger audience so that these works and brands are not only acknowledged but also celebrated!” 

In his current role at Havells, Siddharth leads a dedicated Marcom team spread across the country for 360-degree marketing campaigns, rollouts and execution for product verticals spread across Havells and Lloyd. As part of the core team, Siddharth is responsible for conceptualising and strategising offline execution of marketing campaigns with BTL and OOH aspects. 

When asked about his expectation from this year’s submission, he commented, “Identify impactful campaigns from the host of entries, focus on path-breaking innovations which have not only created the reach but have also become the talking points for the brands among the targeted audience and public at large”.