SSR Communication acquires Opulent Mall rights in Ghaziabad
By Bhawana Anand - May 15, 2014
The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities
SSR Communication, an OOH media owning firm, has acquired the sole advertising rights of Opulent Mall for a period of five years. The rights include advertising inside and outside of the mall.
The mall has in place different formats, both inside and outside. Work is underway to create new formats to offer the best sites to advertisers. The formats include advertisement panels with backlit display, LCD network, a large screen LED board, dropdowns inside the mall and pillar branding opportunities outside the mall. Also, a huge 107x24 site has been created by joining five sites. Along with this, they are also offering places for activation inside the mall.
Aman Verma, Manager Buying & Planning, SSR Communication, said, "The mall authority approached us with the advertising rights. The biggest advantage for advertisers is that this is the only mall in Ghaziabad that caters to the entire cross-section of the city. We will be bringing a new variety of media to provide the best offerings to our advertisers.â€