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Home » OOH News » Laqshya Solutions kicks off BJP campaign across Mumbai
Laqshya Solutions kicks off BJP campaign across Mumbai

By Bhawana Anand - April 21, 2014

The idea was to create a communication campaign that would resonate with every citizen in the city.

Laqshya Solutions rolled out a citywide OOH campaign for the Bhartiya Janta Party (BJP) in connection with upcoming general elections this month. The campaign has been running for over a month in Mumbai and is set to continue until the elections take place.  The agency has worked to create a campaign that is bold and powerful in Mumbai. The campaign will be on until April 24 when the elections in Mumbai take place.
 
Laqshya Solutions has planned and executed the campaign using a mix of various media to create maximum impact and visibility. Around 150 sites have been used for this campaign across arterial roads in Mumbai as well as the more interior locations. The creatives for the campaign have been simple and customized using simple one-liners in local languages like Marathi and Hindi. The agency has also used innovations such as LED lights and lit cutouts to make the campaign that much more impactful.
 
Rajesh Mendiratta, Associate Vice-President (Government Business), Laqshya Media Group, says, "We are thrilled to be working on a political campaign at a time when such a crucial general election for the country is going to be held. The brief that we received from the BJP was to create a communication campaign that will resonate with every citizen in the city and was thus more challenging than creating a campaign for a more specific target audience. Our goal was to create maximum reach and visibility at a minimal cost and we have succeeded in doing that with this campaign.”
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