BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
Multiple OOH formats have been used for the campaign
Elections to be conducted on Dec 4
BJP steps up the war of words on OOH canvas as the election fever reaches a high
The massive campaigns provide the much needed props to regional OOH operators
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting...
BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns
BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media
The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost...
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
