The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost...
Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning...
The campaign mainly uses large formats and is visible on all prime locations of each city
BJP has finally rolled out its OOH election campaign that is visible across key locations of the capital city
The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign
A huge bunch of media formats handled by Bright Outdoor Media has been equipped to send out the message
The OOH firm has wrested the exclusive rights to execute BJP campaigns in Mumbai and rest of Maharashtra
US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites
As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign....
Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
Next two rounds of Jury meet to be held in Mumbai
Shekhar, who will join the panel discussion on the theme, 'The missing ‘A’ word in your pitch: Time to introspect?'...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
Vikram Sakhuja, who comes with a distinguished career spanning decades across top-tier marketing and media organizations, will be part of...
Since 2015, Malvika has been a driving force at L&T Realty, where she has architected and executed comprehensive brand and...
The Quintessential OOH Quiz, powered by Xtreme Media, will be held on Day 1 of OAC 2025, adding a dash...
