Campaigns
Bright Outdoor executes BJP campaign in Mumbai
The OOH firm has wrested the exclusive rights to execute BJP campaigns in Mumbai and rest of Maharashtra
Bright Outdoor Media has bagged the exclusive rights to execute the Bharatiya Janata Party (BJP) campaigns in Mumbai and rest of Maharashtra. Commenting on this win, Yogesh Lakhani, managing director of the firm, said that Bright Outdoor Media has once again demonstrated its leadership in the OOH space. Lakhani did not disclose the quantum of investment or the number of units that will be used for the campaigns. The creatives for the campaigns will come from BJP.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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OOH Industry
With 20+ branded trains and 200+ screens, Gujarat Media Company charts a new course in OOH