BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

Banking and financial services brands are writ large on media at the Amritsar and Chandigarh airports. Banking on the NRI season (the holiday season when NRIs travel to India), banks like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda and insurance companies like United India Insurance, Oriental Insurance and LIC have gone big at the two airports with high-decibel campaigns.

Navneet Singh Dhingra, Director, Orango Solutions, the firm that has executed most of these campaigns, told Media4Growth, “Airport branding is gaining momentum not only in the Metro airports but also at airports like Chandigarh and Amritsar, given the fact that these two are very important non-metro airports frequented by a high number of international flyers. Airports today are offer various spaces and formats for OOH branding. The conveyor belt area is a preferred one for branding as there is a lot of dwell time for passengers there.”

“We have served almost all banks in recent times as this is the time NRIs travel back to their cities. This is the time for these BFSI brands to showcase their offering in the simplest manner. For example, Standard Chartered is offering international money transfer free of cost. No better place to promote this unique offering.”