Results For "Target"
272 News Found
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
Personalised OOH: Precision targeting comes to China Post screens
In Digital OOH By VJ Media Bureau - August 24, 2015
China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.
NoBroker tests OOH waters to strengthen brand presence
In Viewpoints By M4G Bureau - June 16, 2015
Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Amtex & Elasia take a ride on Mumbai Metro
In Campaigns By Bhawana Anand - May 07, 2015
The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.
Lodha Group builds domineering OOH presence for'The Park'
In Campaigns By VJ Media Bureau - April 08, 2015
MOMS Outdoor Media Solutions executed the campaign in Mumbai, targeting the A+ category audience
Parachute Advansed urges Mumbai to'de-stress' with'aromatherapy oil'
In Campaigns By VJ Media Bureau - March 30, 2015
Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience
Reach Mobile goes outdoor to reach out to target audience
In Campaigns By Nabamita Chatterjee - March 10, 2015
Posterscope India has executed the campaign, covering eastern region including Kolkata, Rest of Bengal, North Bengal, Odisha, Bihar and the North East.
B Natural makes an impactful OOH splash in Bengaluru
In Campaigns By Rajiv Raghunath - February 26, 2015
Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience
Hyatt reinforces brand identity through outdoor
In Campaigns By Bhawana Anand - January 13, 2015
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.