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OMD revs up Renault's image in the outdoors

By Satarupa Chakraborty - August 26, 2015

The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range” of Renault India cars available to the target audience who\'s on the move in Delhi NCR.

OMD, associated with French automobile giant Renault, has executed major outdoor campaign across 30 towns including metros and mini-metros in India. Responsible for the brand's global alignment for all media campaigns, OMD has also recently launched aggressive outdoor campaigns in Delhi Metro Rail using their interior and exterior train wrappings.

Virat Khullar, Head of Marketing, Renault India, said, "Renault India, is one of the youngest brands in the country and among the top 10 manufacturers in India, just in a span of four years. Renault will be launching the much awaited Renault KWID this year which is a vehicle for the masses. Renault has innovatively used a mix of all the mediums encapsulating a 360 degree approach to amplify its reach amongst the masses for Renault Kwid, which is a peoples' car. Delhi Metro is the lifeline of public and is synonymous with affordable mobility. This alliance forged with Delhi Metro for the advertising is an apt juxtaposition that would reach the right target audience mix and fits in our innovative approach to reach customers through outdoor media and other means.”

Talking on the tie-up with the brand, Ashish Bhatnagar, Managing Director-North OMD India said, "Renault, on its product strength has always built connect with audiences in a unique and innovative manner. The strategic choice of engaging with the'Delhi metro' platform is to "remind & display entire range" of Renault India cars available to our target audience who's on the move in Delhi NCR.”

DMRC, which enjoys an approximate traffic of 3 million commuters per day, has been chosen by the agency for quick yet wide reach to communicate the brand image of Renault that has not been done so extensively yet. The brand has also roped in Bollywood superstar Ranbir Kapoor as brand ambassador to coin the youthfulness of the brand.  "Our key objective is to showcase all its car models, create awareness about the brand Renault and its association with actor Ranbir Kapoor,” Bhatnagar added.

Tags : OMD Renault

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