Results For "Target"
273 News Found
Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands
In OOH News By M4G Bureau - March 01, 2017
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign
In Campaigns By Satarupa Chakraborty - February 23, 2017
The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
All eyes on Tube advertising in the UK
In Digital OOH By M4G Bureau - February 20, 2017
Exterion Media reveals why London Underground commuters are great targets for new brands
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Parag Milk Foods reaches out to people in the East on the'Go'
In Campaigns By VJ Media Bureau - January 12, 2017
The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.
Smartphone brand Mi checks in to metro airports
In Campaigns By Satarupa Chakraborty - December 05, 2016
The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience
Abof builds an iconic presence for Skult
In Campaigns By Satarupa Chakraborty - November 29, 2016
Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe
Age UK turns to geo-targeted billboards to connect with lonely elders
In Digital OOH By VJ Media Bureau - November 29, 2016
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform