Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
This will allow brands to create a measurable omnichannel brand experience
The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and...
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
Executed in Vadodara, the brand rolled out a DOOH campaign with no turn-around time in association with Locad
Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad