Results For "Target"
262 News Found
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Bikano launches 'Maa Se Behtar Hume Jaane Kaun' campaign
In Campaigns By M4G Bureau - May 16, 2023
The brand conducted a unique Mother's Day activity targeting new mothers at hospitals in Delhi-NCR on May 13-14
Pikasso to enable retargeting on mobile advertising in partnership with Hic Mobile
In OOH News By Rajiv Raghunath - March 20, 2023
This will allow brands to create a measurable omnichannel brand experience
HT Health Shots ties up with TagTalk to spread awareness of holistic health & wellness
In Digital OOH By M4G Bureau - March 20, 2023
“The tie-up with TagTalk extends our visibility beyond the online medium to educate our target audience about their health while they work on their fitness," says Shipra Yadav, Business Head, Health Shots
‘DOOH can do the same things as TV and digital’
In Viewpoints By Rajiv Raghunath - February 20, 2023
Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:
Miraj Cinemas marks its Surat debut with 5-screen premium multiplex at KSB Olympia
In OOH News By M4G Bureau - February 17, 2023
Targets to open 300 screens by FY24
Broadsign launches its next-gen OOH platform ahead of ISE 2023
In Digital OOH By Rajiv Raghunath - January 19, 2023
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities
Meta runs into rough weather with EU ruling on use of user data for targeted advertising
In OOH News By M4G Bureau - January 05, 2023
The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
How Square Yards went conversational with a wink
In Campaigns By Prantika Ghosh - September 14, 2022
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.