Friday, August 12, 2022

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251 News Found

Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India
Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India

In OOH News By M4G Bureau - August 05, 2022

“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.

‘We’re excited to see top brands choosing to market themselves to the SOS audience’
‘We’re excited to see top brands choosing to market themselves to the SOS audience’

In Viewpoints By Rajiv Raghunath - June 24, 2022

Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath

DPAA announces DOOH Excellence (DOOH-E) Awards
DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

Connect OOH rolls out multi-city Medimix campaign
Connect OOH rolls out multi-city Medimix campaign

In Campaigns By M4G Bureau - May 16, 2022

Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”

US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

In Digital OOH By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma

In Gallery By - April 13, 2022

“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.

Srishti Group bags ad display rights at key locations inside Chennai International Airport
Srishti Group bags ad display rights at key locations inside Chennai International Airport

In OOH News By Rajiv Raghunath - April 08, 2022

As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands

Volta collaborates with Walgreens to expand reach in US
Volta collaborates with Walgreens to expand reach in US

In OOH News By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

‘Programmatic puts targeting precision at the core of campaigns’
‘Programmatic puts targeting precision at the core of campaigns’

In Viewpoints By Rajiv Raghunath - January 17, 2022

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

COMMB introducing place-based Audio OOH measurement methodology
COMMB introducing place-based Audio OOH measurement methodology

In OOH News By M4G Bureau - November 08, 2021

Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg

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