Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems to be heading straight for litigation.
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.