The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
Pinwheel platform allows agency partners to directly fund vetted environmental programmes
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and engagement with key audiences
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the OOH industry.
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator in terms of both audience and...
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership in the OOH industry. Throughout Women's...
