OAA

Saket Agrawal, D’Decor’s Brand & Marketing GM, joins OAA 2025 jury

Saket brings over 15 years of experience in brand strategy and marketing

Published

June 18, 2025

Saket Agrawal, General Manager – Brand and Marketing at D’Decor, India’s leading home furnishing brand, has joined the esteemed jury panel for the OOH Advertising Awards (OAA) 2025. With over 15 years of rich experience, Saket brings a profound understanding of consumer behavior and brand strategy to the judging process.

Saket’s career began at FCB Ulka’s brand consulting division, where he built a robust foundation in consumer and business strategy, as well as crafting compelling brand narratives. For the past seven years at D’Decor, he has been instrumental in developing cohesive marketing plans that effectively reach target audiences across both digital and traditional media. His role involves driving creative and media mandates along with partners for execution of brand campaigns and consistently focusing on ROI across curtains, upholstery, and bedding categories.

His extensive agency background includes a nine-year stint at FCB, where he worked on key projects for a diverse range of clients. This includes FMCG giants like ITC Savlon, Marico, Cadbury Oreo, Catch Spices, and Balaji Foods; technology brands such as Adobe; automobile brands like Jeep and Tata Motors; consumer durables including Tata Swach and Crompton Greaves; corporate entities like IOCL, Zee, and Abbott; and start-ups like Aasaan Jobs and Appie. This broad spectrum of experience equips Saket with a versatile perspective on brand communication and effectiveness.

The 19th OOH Advertising Convention (OAC) 2025, a landmark event for the Out-of-Home industry, is scheduled for July 18-19, 2025, at The Westin Mumbai Powai Lake. Under the compelling theme ‘Mapping a New OOH-scape,’ the convention will deep-dive into the future of the OOH medium, examining cutting-edge technological advancements, evolving consumer behaviors, and novel creative approaches shaping the sector.

The event will culminate on the evening of July 19, 2025, with the prestigious OOH Advertising Awards (OAA) 2025 ceremony. Dedicated to honoring outstanding achievements and inspiring excellence across the Out-of-Home advertising landscape, the OAA’s judging process is meticulously managed independently, upholding high standards through both online and on-ground evaluation rounds to ensure complete transparency and accuracy.