Nabamita Chatterjee
‘OOH is primed for accelerated growth’
By Nabamita Chatterjee - August 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.
Expand, measure, plan & localise OOH: Rajesh VL
By Nabamita Chatterjee - August 01, 2017
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics
OOH industry should work in an integrated manner: Panel
By Nabamita Chatterjee - August 01, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
Creativity at DOOH is essential to draw brands to invest
By Nabamita Chatterjee - July 29, 2017
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.
OOH will provide umpteen opportunities in the near future
By Nabamita Chatterjee - July 29, 2017
The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.
Nabendu Bhattacharyya anchors the Quintessential OOH Quiz at OAC 2017
By Nabamita Chatterjee - July 29, 2017
The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.
“The power of creative ideas to be given more importance”
By Nabamita Chatterjee - July 29, 2017
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017
Factors contributing to the ideal deployment of DOOH site
By Nabamita Chatterjee - July 29, 2017
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.
“Airport offers experience not products”: Ramendra Kumar Singh
By Nabamita Chatterjee - July 29, 2017
Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.
“Amalgamation of digital and traditional OOH is the future”
By Nabamita Chatterjee - July 29, 2017
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017
Digital OOH will drive the consumption of this platform
By Nabamita Chatterjee - July 28, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017
“Live life on your own terms and remain special” opines Anupam Kher
By Nabamita Chatterjee - July 28, 2017
The 13th edition of Outdoor Advertising Convention (OAC), 2017 commenced with an encouraging and inspirational talk by actor Anupam Kher on ‘How to carve your own niche in a competitive world’
OAC 2017 commenced its journey in Mumbai
By Nabamita Chatterjee - July 28, 2017
The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre
Schneider Electric launches its Mobile Van Campaign'Switch on India' in West Bengal & Odisha
By Nabamita Chatterjee - July 04, 2017
According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month.
Savlon hits the streets to promote Swasth India
By Nabamita Chatterjee - May 10, 2017
On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to'Ask for Clean Hands'