Campaigns
OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
AUGUST 2025
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Regulations strengthen OOH, say key industry players
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Zoya brings creative elegance to the streets through OOH campaign
The campaign is executed by Platinum Outdoor
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
The campaign is executed by Signpost India
Specsavers launches playful OOH stunt with “Printing Error” billboard
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard...
HouseEazy launches long-term OOH campaign
The campaign is conceptualised and executed by Times One
The Guardian’s “The Whole Picture” US campaign
The campaign's central theme is to showcase how The Guardian offers a complete view of a story, moving beyond simplified...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
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Campaigns
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
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Brand InsightsBillboards that spark cravings – Hocco’s bold take on OOH advertising
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Campaigns
Zoya brings creative elegance to the streets through OOH campaign
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TendersChitra OOH secures long-term advertising rights on Airport-Gandhinagar Road