Campaigns
OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
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DDX AsiaChirag Shah of Lumocast on what the Digital Display Market is demanding
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CampaignsSwiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
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PeopleMotorola India appoints Ipshita Chowdhury as new marketing head
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Markets in Focus68% of marketers would increase OOH spend with reliable third-party data verification