Campaigns
Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.
After creating a visible impression of the ‘Toilet – Ek Prem Katha’ promotion at food outlets, Viacom 18 Motion Pictures tied up with Air Asia to further the movie’s promotion through in-flight and on-ground activations like innovatively placing the posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc. The innovative promotions and branding have been executed by The Social Street.
The outreach was extended to a larger audience by amplifying it digitally and across social media platforms.
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OAA
OAA 2025 onboards Goldee Patnaik, VP, Marketing & Communications Head, itel Mobile to its jury panel
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Urvashi Arya, Senior Brand Manager at Bausch & Lomb, joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.