Times OOH Unveils ‘The Riviera’ in Ahmedabad

Times OOH, a Times Group company and one of India’s leading Out-of-Home advertising networks, has launched ‘The Riviera’, a premium large-format digital videowall at the Sabarmati Riverfront in Ahmedabad. The installation marks a significant milestone in the evolution of Gujarat’s outdoor media landscape, bringing a world-class digital landmark to one of India’s most celebrated urban waterfronts. 

The Riviera is a first-of-its-kind large-format digital videowall in Ahmedabad, distinctively designed in a pebble-inspired sculptural form. Measuring 39 x 19 feet, the videowall combines substantial visual scale with distinctive architecture, creating a striking media landmark within the city. Inspired by the natural ecosystem of the river, its sculptural design gives brands a visually distinctive canvas that commands attention and transforms the conventional outdoor advertising experience. 

Strategically positioned at the entrance to the Sabarmati Riverfront on Ashram Road, The Riviera brings together large-format digital impact, a landmark location, and access to a high-value audience. In a market traditionally dominated by conventional OOH formats, the installation introduces a distinctive digital media experience designed to elevate campaign creativity, visibility, and brand presence. 

Commenting on the launch, Rohit Chopra, Deputy CEO, Times OOH, said: “Innovation and newness have always been at the heart of Times OOH, helping us push the boundaries of the Indian Out-of-Home advertising industry. Our vision has always been to create media assets that inspire advertisers and give brands distinctive platforms to associate with. The Riviera is another such landmark initiative that elevates the stature of the regional and national OOH market. The initial response from the industry and advertisers has been extremely encouraging, and we are confident that The Riviera will emerge as one of India’s most distinctive and memorable OOH media formats.” 

Strategically located on Ashram Road, a key arterial route connecting Sardar Vallabhbhai Patel International Airport with central Ahmedabad, The Riviera offers brands an opportunity to engage a valuable mix of business travellers, decision-makers, residents, and frequent travellers. Its prominent location creates a powerful first and last brand impression for audiences travelling along this important city corridor. 

Beyond the airport corridor, The Riviera also benefits from the significant footfall generated by the Sabarmati Riverfront, developed and managed by the Sabarmati Riverfront Development Corporation Limited (SRFDCL) across both the eastern and western banks of the Sabarmati River. The Riverfront attracts business professionals, families, morning walkers, cultural enthusiasts, tourists, and event attendees throughout the year, creating a diverse and high-engagement audience environment.