“Airport offers experience not products”: Ramendra Kumar Singh
By Nabamita Chatterjee - July 29, 2017
Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.
Airport is among the best place to advertise since one get a dedicated audience to whom one can offer experiences.
These experience can be by way of among the many things be - Artificial Intelligence and Augmented Reality. Indian airports are essentially a congregation of the elite and this can be also defined by the quality of advertisements within the airport.
“Indian airport advertising is growing at 21% versus the OOH at 8.1%, to add to it there are 50 new AAI airports being introduced. The opportunity therefore only increases”, mention Singh.
Airports ensure convenience and can drive personalised commuters by Airport wi-fi, I-Beacons and data analytics.
“Currently 26% of the airports are on exclusive sales agreements and going forward we are going to ensure that agreements stands valid for 10 years to ensure that there is better synergy and results for all stakeholders,” summarises Singh.