Ad Policies & Regulations
Indian Railways evaluating non-fare revenue generation projects
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
Indian Railways has started evaluating the projects invited under the Swiss Challenge that was launched some time ago to achieve the ministry’s non-fare revenue target of Rs 14,000 crore in 2017-18. The authority had asked individuals and bodies to submit unique and innovative plans with regard to boosting Railway non-fare revenues. As per the authority, various start-ups and individuals have participated in large numbers in the Challenge.
The projects are being evaluated now for viability and revenue generation potentials, and which they will be open for bids. These contracts will be given for the duration of 5 years.
Indian Railways’ non-fare revenue saw a 72% increase to Rs 10,181 crore in 2016-17, from Rs 5,928 crore during 2015-16. Railways expect incremental revenue of Rs 34,350 crore from non-fare revenue over the next 10 years. This includes Rs 3,750 crore from OOH advertising.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Tilara takes premium roofing solutions on the road with experiential OOH activation
#OAC 2026: ‘Beyond billboards lies the real OOH business’
Mana Projects brings ‘The Right Life’ to Bengaluru’s streets
#OAC 2026: When OOH meets data to deliver the ‘X’ factor
Tanvi Swami joins PepsiCo as Marketing Director for Pepsi, 7UP and Mirinda
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Zepto and KFC spark witty OOH conversation around the everyday dinner dilemma
The campaign is executed by The Brand Sigma
Checkout.com makes the invisible impossible to ignore with striking OOH
The fintech company takes centre stage with a bold OOH campaign, transforming the 'invisible' world of digital payments into an...
Cars24 turns the rear-view mirror into an experiential OOH activation at Yashobhoomi
The installation invited visitors to pause, reflect and engage with the brand through an immersive mirror-based experience, brought to life...
CASHurDRIVE Marketing Ltd executes Spider-Man’s take over in India
The campaign is executed by CASHurDRIVE Marketing Ltd., with Sakshi Advertising as the production partner
Zepto and Wella bring ‘hair emergencies’ to OOH
The campaign is executed by Coral Media with Sakshi Advertising as production partner
Chandak amplifies ‘Roar of the Rare’ with premium OOH campaign across Mumbai
Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...
Coca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
Leveraging Moove Media’s premium network of digital assets, the campaign delivers live match scores, countdowns and fan engagement moments across...
FatTail and Vistar Media partner to integrate DOOH Booking in AdBook
This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook...
BackLite UK expands landmark series portfolio with Chiswick Towers addition
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month
Heineken translates soccer for America through contextual DOOH campaign
The campaign is created by LePub New York
-
OACRoll Dot Agency duo bags YOC 2026 title for their campaign ‘PauseBoards’ ‘
-
Campaigns
CASHurDRIVE Marketing Ltd executes Spider-Man’s take over in India
-
OAAIndriya Jewels is OOH Brand of the Year & ‘Spotify Commute – Aaj Raaste Mein Kya Suna’ is Campaign of the Year in OAA 2026
-
OACWhen relationship meets data: Raheel Amjad of JCD presents the dynamic possibilities at OAC 2026
