Nabamita Chatterjee
Rupa Frontline makes an impressional presence in Kolkata, Howrah
By Nabamita Chatterjee - May 09, 2017
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30
By Nabamita Chatterjee - May 08, 2017
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
Dailycious Milk flows out on to the OOH streets of Kolkata
By Nabamita Chatterjee - April 28, 2017
The campaign, planned and executed by Kinetic India, gained a highly visible presence in the transit and market areas of the city.
OAAWB resolves to take firm steps for betterment of industry
By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Canon India sets off on a 60-city brand journey
By Nabamita Chatterjee - March 17, 2017
The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.
Skipper hits the streets to showcase its water pipes
By Nabamita Chatterjee - March 01, 2017
The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat
KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising
By Nabamita Chatterjee - February 13, 2017
Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata
Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning
By Nabamita Chatterjee - February 07, 2017
Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India
Varun Dhawan to sport Lux Cozi in the outdoor
By Nabamita Chatterjee - February 07, 2017
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.
Century Group wins exclusive media rights on unipoles in Gaya
By Nabamita Chatterjee - January 27, 2017
The OOH firm has bagged the contract for eleven years
DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways
By Nabamita Chatterjee - January 25, 2017
To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.
Century Group wins trolley ad rights at Guwahati airport
By Nabamita Chatterjee - January 24, 2017
The OOH firm has won the sole rights for a three-year period
Kansai Nerolac rides into cities, splashes vibrant colours
By Nabamita Chatterjee - December 21, 2016
Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities
Kolkata Metro plans for exclusive station branding rights
By Nabamita Chatterjee - November 08, 2016
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
Singapore-based Moving Audiences launches platform for DOOH media buying
By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform