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Nabamita Chatterjee

Rupa Frontline makes an impressional presence in Kolkata, Howrah
Rupa Frontline makes an impressional presence in Kolkata, Howrah

By Nabamita Chatterjee - May 09, 2017

Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB

Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30
Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30

By Nabamita Chatterjee - May 08, 2017

The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007

Dailycious Milk flows out on to the OOH streets of Kolkata
Dailycious Milk flows out on to the OOH streets of Kolkata

By Nabamita Chatterjee - April 28, 2017

The campaign, planned and executed by Kinetic India, gained a highly visible presence in the transit and market areas of the city.

OAAWB resolves to take firm steps for betterment of industry
OAAWB resolves to take firm steps for betterment of industry

By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

Canon India sets off on a 60-city brand journey
Canon India sets off on a 60-city brand journey

By Nabamita Chatterjee - March 17, 2017

The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.

Skipper hits the streets to showcase its water pipes
Skipper hits the streets to showcase its water pipes

By Nabamita Chatterjee - March 01, 2017

The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat

KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising
KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising

By Nabamita Chatterjee - February 13, 2017

Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning
Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning

By Nabamita Chatterjee - February 07, 2017

Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India

Varun Dhawan to sport Lux Cozi in the outdoor
Varun Dhawan to sport Lux Cozi in the outdoor

By Nabamita Chatterjee - February 07, 2017

The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.

Century Group wins exclusive media rights on unipoles in Gaya
Century Group wins exclusive media rights on unipoles in Gaya

By Nabamita Chatterjee - January 27, 2017

The OOH firm has bagged the contract for eleven years

DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways
DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways

By Nabamita Chatterjee - January 25, 2017

To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.

Century Group wins trolley ad rights at Guwahati airport
Century Group wins trolley ad rights at Guwahati airport

By Nabamita Chatterjee - January 24, 2017

The OOH firm has won the sole rights for a three-year period

Kansai Nerolac rides into cities, splashes vibrant colours
Kansai Nerolac rides into cities, splashes vibrant colours

By Nabamita Chatterjee - December 21, 2016

Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities

Kolkata Metro plans for exclusive station branding rights
Kolkata Metro plans for exclusive station branding rights

By Nabamita Chatterjee - November 08, 2016

Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues

Singapore-based Moving Audiences launches platform for DOOH media buying
Singapore-based Moving Audiences launches platform for DOOH media buying

By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

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