Media Planning & Buying
“Amalgamation of digital and traditional OOH is the future”
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017
Naren Patel, CEO, Primesight, UK, discussed ‘How digital technologies, automation are driving OOH growth’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017. At the session Patel raised a vital question that whether DOOH is growth or cannibalization? The facts like impact, flexibility and effectiveness in this context are discussed by him.
The session threw light on transition from traditional to digital media. Patel says, “Digital is being used to amplify billboards and through digital media which is a smarter way data collection can be done in a more organized manner which will make advertising more effective. OOH and smartphone is a powerful combination for brands. Isolating the exposure of OOH is mandatory.”
Hence, the convergence of digital and traditional is the future.
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OAC
Prarochan Group to showcase innovative OOH & Digital Advertising Solutions at OAC Expo 2025
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OAC
Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank to join a powerful fireside chat at OAC 2025
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Contracts & Investments
Cityflo Partners with Signpost India to transform transit Advertising on its buses
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OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH