Campaigns
CASHurDRIVE Marketing Ltd executes Spider-Man’s take over in India
The campaign is executed by CASHurDRIVE Marketing Ltd., with Sakshi Advertising as the production partner
Ahead of the theatrical release of Spider-Man: Brand New Day, Sony Pictures rolled out an attention-grabbing transit Out-of-Home (OOH) campaign across Delhi and Mumbai, transforming city roads into moving stages for the iconic superhero.
Executed by CASHurDRIVE Marketing Ltd., with Sakshi Advertising as the production partner, the campaign featured fully wrapped cabs topped with a life-size three-dimensional Spider-Man installation, creating the illusion of the web-slinger perched atop moving vehicles.
The activation combined vibrant vehicle wraps showcasing key visuals from the film with a custom-built rooftop installation, delivering a striking visual experience that stood out amid everyday traffic. As the cabs travelled across prominent routes in Delhi and Mumbai, they generated high visibility while bringing the film closer to audiences in an immersive and memorable way.
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Kavisha Group’s MD Parth Patel to join Gujarat Talks OOH panel on budgets and market potential
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Alberta Cancer Foundation turns movie spoilers into a life-saving OOH campaign
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WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
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billups celebrates its anniversary by putting its people on billboard
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Campaigns
Jio marks 10 years with ‘Jio maine banaya’ outdoor campaign
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Talks OOHDeepa Gupta, SVP at MOMS Outdoor, to moderate panel at Gujarat Talks OOH
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Campaigns
ALO brings its brand spectacle to Hong Kong with a larger-than-life outdoor execution
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Campaigns
Call of Duty brings Korean Alleyway to life in London and Los Angeles