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Nabamita Chatterjee

Dentsu India appoints Indrajeet Mookerjee as Executive VP
Dentsu India appoints Indrajeet Mookerjee as Executive VP

By Nabamita Chatterjee - November 03, 2016

Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia

Magnum made a lasting impression in Kolkata with an iconic installation
Magnum made a lasting impression in Kolkata with an iconic installation

By Nabamita Chatterjee - October 18, 2016

Standing 18 feet tall, the magnificent Magnum installation was located next to the famed Singhi Park pandal in the city during October 5-11

Tata Salt's'Sehat ki Goonj' reverberates across Kolkata
Tata Salt's'Sehat ki Goonj' reverberates across Kolkata

By Nabamita Chatterjee - October 17, 2016

Tata Salt Plus ushered its"Sehat ki Goonj” campaign where a large conch was put up at the FD Block Salt Lake City pandal

Flipkart's OOH campaign set the tone for
Flipkart's OOH campaign set the tone for"The Big Billion Days” sale

By Nabamita Chatterjee - October 14, 2016

"The Big Billion Days” campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Himani Best Choice launches
Himani Best Choice launches"Haajar Haater Durga” campaign ahead of Puja

By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season

Heineken makes a starry presence in Salt Lake City, Kolkata
Heineken makes a starry presence in Salt Lake City, Kolkata

By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

P.K. Advertising Services acquires 148 BQS in Kolkata
P.K. Advertising Services acquires 148 BQS in Kolkata

By Nabamita Chatterjee - September 15, 2016

The bus shelters are all located on major roads, at key intersections, covering most parts of the city. The BQS media would be both backlit and frontlit, ensuring high visibility for advertising brands.

Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally
Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally

By Nabamita Chatterjee - September 15, 2016

According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of 6.9% in 2016 and 6.8% in 2017.

BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH
BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH

By Nabamita Chatterjee - September 12, 2016

APN Outdoor will display vibrant Instagram content from the festival\'s Instagram account on their Elite Screen in Lilyfield.

Himani Best Choice to create spectacle through Devi Durga's thousand hand idol
Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

REDTRO 106.4 makes a retro style entry through outdoor
REDTRO 106.4 makes a retro style entry through outdoor

By Nabamita Chatterjee - September 08, 2016

IKON executed an impactful out-of-home campaign for the brand which includes huge size hoardings, bus shelters, local stations and malls.

Aprilia SR 150 goes loud on OOH
Aprilia SR 150 goes loud on OOH

By Nabamita Chatterjee - September 01, 2016

Soho Square, Mumbai, has created an integrated campaign involving TV, print and outdoor communication for the launch of Aprilia SR 150.

 Kinetic India drives Nicotex's quit smoking OOH campaign
Kinetic India drives Nicotex's quit smoking OOH campaign

By Nabamita Chatterjee - August 22, 2016

To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.

Vizeum appointed as Media AOR for TCL Corporation
Vizeum appointed as Media AOR for TCL Corporation

By Nabamita Chatterjee - August 16, 2016

It is estimated that the marketing spends for the brand will be around Rs.35 Crores.

Ola's'#Do Your Share' campaign tracks carbon emissions across Mumbai, Delhi & Bangalore
Ola's'#Do Your Share' campaign tracks carbon emissions across Mumbai, Delhi & Bangalore

By Nabamita Chatterjee - August 16, 2016

The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable mobility.

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