OAC 2017 commenced its journey in Mumbai
By Nabamita Chatterjee - July 28, 2017
The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre
The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre Hotel, Mumbai. The event was inaugurated by Anupam Kher, one of India’s most accomplished actors, Noomi Mehta, Chairman, India Outdoor Advertising Association, Sam Balsara, the Founder, Chairman and Managing Director of Madison World and Madison Communications. Gour Gupta, Executive Director, DDB Mudra Group & CEO DDB MudraMax (OOH, Events & Experiential), Anant Jain, Founder, ProActive In&Out Advertising and Vasant Jante, MD, VJ Media Works by lighting the traditional lamp.
OAC, 2017 saw the unification of top honchos from out-of-home industry from across the country under a single roof. Also this is for the first time that the OAC app has been launched to make out-of-home discussions more interactive.
After the inauguration, audience geared up for an inspirational talk by famous actor Anupam Kher. All the following sessions are anticipated to highlight the cutting-edge movements in OOH industry, innovative entrants in OOH media and reveal what are the expectations of top-class OOH professionals. Watch out this space for more updates straight from the venue.