Digital Network

Srishti Communications launches DOOH media network at TIDEL Park Chennai

Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats

Published

May 2, 2025

Srishti Communications has announced the launch of a Digital Out-of-Home (DOOH) media network at TIDEL Park, one of Chennai’s most prominent IT hubs. The installation includes both outdoor and indoor digital displays aimed at reaching professionals within the campus and commuters along the Rajiv Gandhi IT Expressway.

TIDEL Park, established in 2000, remains a key location in Chennai’s IT corridor, housing over 55 companies and more than 20,000 professionals. Positioned at the entrance of the OMR (Old Mahabalipuram Road) stretch, the park sees significant daily footfall and road traffic, making it a relevant site for advertising.

The DOOH network consists of two primary components:

A 30×15 ft LED videowall positioned along the expressway, targeting inbound traffic toward OMR. The screen is designed to reach daily commuters and corporate traffic moving through the corridor.

A set of 15 indoor digital screens placed within TIDEL Park:

5 digital standees in reception areas and corridors

10 displays in the cafeteria, positioned to capture attention during breaks and high-dwell periods

This combination of external visibility and internal placements provides brands with multiple access points to engage with a working professional audience throughout the day.

Kumar S, Managing Director of Srishti Communications, stated “TIDEL Park is not just a landmark—it’s a cornerstone of Chennai’s IT evolution. Our DOOH network here is designed to provide brands with a premium platform to communicate with both the moving workforce outside and the dedicated professionals within. It reflects our ongoing vision to turn India’s busiest and most influential public and professional spaces into intelligent, media-rich environments.”

Srishti Communications, established in 1992, manages a wide range of OOH media assets across airports, rail networks, highways, and commercial spaces. With this addition, the firm continues to increase its DOOH footprint across major Indian markets.