OOH Adtech

DoohClick and AdMobilize partner to deliver smarter OOH campaigns

The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance tracking, and data-led planning across OOH networks.

Published

April 24, 2025

M4G Bureau

DoohClick, the global ad management platform for Out-of-Home (OOH) media owners, has announced a new integration with AdMobilize, the world leader in AI-powered audience analytics. The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance tracking, and data-led planning across OOH networks.

AdMobilize’s anonymous video analytics technology captures real-time exposure data at the screen level, enabling operators to accurately measure impressions, engagement, and audience profiles—all without collecting personal data. Through this integration, DoohClick users can now view detailed audience insights by asset, campaign, and even creative, within their existing workflow.

“This partnership brings valuable audience data into the heart of campaign planning,” said Jonas Glad, CEO of DoohClick. “By combining AdMobilize’s real-time analytics with our platform’s end-to-end capabilities, we’re giving media owners the tools to optimize performance, prove delivery, and move confidently toward data-driven OOH.”

The integration supports campaign-level reporting, proof-of-play automation, and exposure verification—helping operators transition to audience-based sales models like CPM trading while strengthening relationships with clients and landlords.

“We’re thrilled to collaborate with DoohClick and its customers through a seamless native integration,” said José Andrés Mora, CEO of AdMobilize. “Together, we’re giving media owners not just more data, but actionable insights—allowing them to improve campaign outcomes and embrace automation without complexity. It’s a step forward for the entire OOH ecosystem.”

With growing demand for transparency and accountability in DOOH, this partnership provides a powerful solution for operators ready to scale smarter, faster, and with greater confidence.

The integration is now available to all DoohClick users globally.