Contracts & Investments

DoohClick launches in Canada with Movia partnership

Published

September 16, 2025

DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, announced its first Canadian partner, Movia, marking the company’s entry into the Canadian market.

Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards and powering campaigns with Mobilytics, its proprietary measurement technology that delivers real-time impressions, GPS tracking, and campaign analytics. Now, through its new venture Movia First Class, the company is extending into premium airport lounge environments in partnership with Plaza Premium Group, the global leader in airport hospitality.

Movia First Class will operate digital media across Plaza Premium Airport Lounges in Canada (Toronto, Vancouver, Edmonton, Winnipeg) and the US (Dallas-Fort Worth, Orlando). The network will feature upgraded LG Commercial displays up to 85 inches and deliver real-time occupancy and dwell-time analytics, enabling brands to connect with premium business and first-class travellers in highly engaged, distraction-free settings.

By adopting DoohClick’s full-stack ad management platform, Movia gains a streamlined system to manage its first digital screen network, simplifying workflows and enabling more efficient scheduling, reporting, and revenue tracking.

Casey Binkley, Founder & CEO of Movia, commented: “Our team was impressed by the ease of use the DoohClick platform provides for us as we launch our first DOOH network. For a team new to digital, having an intuitive solution backed by onboarding support made all the difference.”

The partnership represents a milestone for DoohClick as its first Canadian deployment, strengthening its North American presence and bringing its technology to a new market. Mark Bracey, Co-Founder & CCO of DoohClick, said: “We’re delighted to welcome Movia to the DoohClick family. Their expansion into airports is an exciting evolution of their business, and we’re proud to provide the technology to help them make the transition into DOOH with confidence. This is a significant moment for DoohClick as we launch in Canada with such an innovative partner.”

With Movia joining its roster, DoohClick continues to accelerate its global growth, providing OOH media owners in diverse markets with tools to optimize media management, streamline operations, and unlock new revenue opportunities.