Events

Jagdeep Kapoor to Chair OAC Organizing Committee

Jagdeep Kapoor will draw on his extensive experience and expertise working with leading brands, to help empower OOH industry stakeholders with new insights at the Out of Home Advertising Convention 2025 scheduled to be held on July 18 & 19 in Westin Powai, Mumbai.

Published

May 5, 2025

M4G Bureau

Out of Home Advertising Convention (OAC), the premier knowledge sharing and networking event platform for the Indian out of home (OOH) advertising industry, has on-boarded well known branding and marketing veteran Jagdeep Kapoor, Founder Chairman and Managing Director of Samsika Marketing Consultants Pvt Ltd, as Chairman of its Organizing Committee.

As part of the collaboration with OAC, Jagdeep Kapoor will bring in his expertise and experience gathered over 30 years of experience working with leading brands across industries to curate an insightful knowledge platform for all stakeholders in the OOH eco-system.

Jagdeep Kapoor established Samsika Marketing Consultants in 1995 and has over the years gained an impressive clientele spanning leading multinational companies. A highly sought after brand guru, he has contributed to the building of several brands, which are leading names today. These include Cinthol, Fevicol Adhesive, Nirma Detergents, Otis Elevators, Navneet Publications, Halls Lozenges, Mother Dairy Milk and Milk products, Natural ice creams, to name just a few.

Jagdeep Kapoor is also a prolific writer, having published over 1000 articles on marketing and sales in leading publications and is the author of several well known books including ‘24 Brand Mantras’, ‘Brand Naamkaran’, ‘Brand Shastras’, etc. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he’s an alumnus. He was also the Chairman of the Advertising Works Committee, Advertising Club of India, and has been the recipient of numerous awards and titles, including the ‘Life Time Achievement Award’ conferred by the World Brand Congress in 2024. He has conducted over 1000 training sessions, coaching MBA students and managers.

Speaking about Jagdeep Kapoor chairing the organizing committee of the 19^th edition of OAC, Vasant Jante, CEO – OAC, and Founder and MD of Media4Growth, says, “It’s an honour and privilege to welcome Jagdeep Kapoor to the Organising Committee of OAC. OAC has over the years sought to bring together all the key OOH stakeholders on a common platform to map new business opportunities and explore innovative ideas that can elevate the OOH medium to strategic new levels. With Jagdeep Kapoor on board this year, I am sure OAC will touch new heights as a collaborative platform for business enabling perspectives.”

OAC 2025, to be held on July 18 & 19 at the Westin Powai Mumbai, will direct focus on the theme, ‘Mapping a New OOH-scape’, aimed at enabling industry stakeholders to push new OOH boundaries and map exciting new possibilities.

Continuing with its tradition, OAC 2025 will comprise two power-packed days of presentations, fireside chats and panel discussions by industry leaders, highlighting how OOH as a marketing medium can be best leveraged in the current business context. The event will culminate with the Out Of Home Advertising Awards (OAA) ceremony, where winners of the highly anticipated contest for the OOH industry will be announced and felicitated.